Cuprisin: Why McBride usually doesn't rate coverage

UPDATE: McBride loses radio show.

Tim Cuprisin of the Journal Sentinel blogs about McBride's stepping in it and offers this review of her show on WTMJ radio:

For the record, folks have asked me over the year or so of McBride's show why I wasn't "taking it on," suggesting it was because of the corporate connection. The fact is, that after announcing she was taking the slot, there hasn't been much to write about. It's in an obscure corner of radio listening -- TV's prime time is generally radio's dead time.

Her audience isn't very large and she generally doesn't say anything that you haven't heard on at least three other Milwaukee talk shows and dozens of national radio programs.

But this time, she said something worth pointing out. Even without a talk radio climate affected by the Don Imus firing and the Mike McGee suspension, using the murder of a 4-year-old in a feeble attempt at comedy merits some comment.

No matter what the offense, Brew City Brawler, says the evidence is that McBride doesn't do apologies.