The ratings game has already changed a lot already. Erik Gunn from Milwaukee Magazine does a good job at spelling it out, much to Charlie Sykes' chagrin:
His discussion of the declining ratings at properties of the Journal Sentinel's corporate sibling, the Journal Broadcast Group (WTMJ-AM and WLWK-FM), is much more muted. We noticed, however, that Belling's chief rival, Charlie Sykes, ranks at No. 4 among morning shows (though Dudek didn't mention him by name).
"If you find a pattern in all this, let me know," Dudek concludes in his column. Well, here's one:
The audience for politically conservative talk radio is actually pretty small. The other stations that duke it out for listeners are variations on pop music - sliced and diced for specific segments of taste and demographics.
Does this suggest that perhaps the "power" of talk radio is just a bit less than the conventional wisdom holds?