As for me, I expect talk radio to be around for a while, although most people seem to be taking it less and less seriously as they continue to make complete asses out of themselves.
On a final note… One thing I never understood is local talk show hosts bragging about how they’re first or second in the Milwaukee market in terms of ratings and how at this very moment, there may be almost 10,000 or 15,000 people listening!
I always cringe when they go off on that rant because it’s rather pointless and embarrassing chest thumping. Yeah, 10k is a lot of people… but compared to what? It’s like the Division 20 High School football championship held in a stadium built for 100,000. Yeah it’s great all their supporters are there and the players are thrilled to have the biggest crowd of their lives, but even the massive turnout of 1,000 fans who made the trip look a little odd in the first 4 rows of the stadium built for 100 times their number. The kids are thrilled though because it’s one. thousand. people.
…and being first in the time slot between 3pm and 6pm is great too! But who exactly are you up against on the radio dial at that time? Old time Christian story hour on the WGOD? The home improvement call in show out of Beloit on WWTF? Minor league baseball coverage out of Appleton? I mean seriously… put me on from 2pm to 3pm with a harmonica and two spoons and I could probably win the time slot too.
But it also shows me the fallacy of the right wing squawkers faux fear of the Fairness Doctrine. I doubt that anyone would be looking to get into a business they thought would be shut down anytime soon.