The root of the problem remains Glenn Beck himself. Beck fancies himself to be a political leader now, not an entertainer. On his radio show on April 20, Beck said, “When we were, and I’ve never told this story before, when we were starting the TV show, there were things that I did that I wouldn’t do now because I had to be more of an entertainer to get people to go what is this show at five o’clock? I never said anything I didn’t believe, but I may have said things in an entertaining fashion.” The problem is that viewers don’t seem to like the new serious Glenn Beck.
In reaction to the ratings drop, Beck has tried to spice things up by adding lots more God into his program in an effort to bring back the Evangelicals, and he started the gimmick Founders’ Friday which comes complete with a studio audience. Since Founders’ Friday led to his lowest numbers ever, I would say that it isn’t working. Beck has gone to the three Fox News G’s (God, Guns, and Gimmicks), and yet his audience continues to erode.
While Beck refuses to admit that he is losing viewers, Fox News is saddled with a program that generates no ad revenue, and sagging viewership totals. If Beck’s show starts pulling under the 2 million viewers a day Fox News averages on a consistent basis, changes will be made. Whether he wants to admit or not, Glenn Beck has a real problem here. His viewers are slowly eroding away. The Beck fad appears to be over, and what Fox News has left is redundant, repetitive, one trick pony of a host.
Monday, May 17, 2010
Glen Beck Is Slinking Into Oblivion
Glenn beck is down by nearly half of his viewers, putting his show in jeopardy. This doesn't break my heart at all: