Wednesday, May 23, 2007

Bottom line: McBride didn't sell

Charlie Sykes writes:
When all of this calms down I hope folks remember two things: in radio ultimately our fates are determined by the marketplace; and although these are controversial and painful issues, they do involve actual people.
In other words, despite all that Sykes did for her as his protege (some would say creation), she could not find an audience.

Maybe even WTMJ listeners are more discerning than we give them credit for.

Tim Cuprisin agrees, and says Mark Belling is just trying to stick it to his rival station with his comments supporting McBride. It would serve WISN right if McBride got a little airtime there -- but it would clearly not help their bottom line.

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