Not surprisingly, Sykes pupil Jessica McBride has a problem with her bonafides as well.
On her blog, Jessica has this to say about herself:
I am a journalism faculty member at the University of Wisconsin-Milwaukee (Master's degree, Mass Communication, 2004), a Waukesha Freeman newspaper columnist, and a former Milwaukee Journal Sentinel reporter and talk radio host.
Unfortunately for Jessica, that bit bolded by the Brawler is factually untrue -- a killer error as the journalism kids call it. That's because Jessica is a lecturer at UW-M. And a lecturer, as defined by the UW System chapter of the Wisconsin Administrative Code, IS NOT considered faculty. Faculty consists of four classifications: professor, associate professor, assistant professor and instructor.
A lecturer like McBride is instead considered instructional academic staff.
(The classification of lecturer as instructional academic staff can be found on page 13 of this document.)
Now, obviously nothing is wrong with being a lecturer. In theory it's a noble activity. But, fairly or not, saying you're part of the "instructional academic staff" sounds a lot less impressive than saying you're part of the "faculty."
As far as the Brawler can see, Jessica misleads on her position at the university for one of two reasons:
- She doesn't know that a lecturer is not considered faculty.
- She knows a lecturer is not considered faculty but knows it'll sound more impressive to say she's on the faculty.
(One wonders if someone tried to set her straight on this ... obviously she knows people who know the distinction.)
So Jessica misidentifies herself either out of ignorance or outright deception.
Misrepresenting yourself -- with very few exceptions and this doesn't rise to that level -- is a big no-no in journalism. And it's certainly something that a journalism lecturer shouldn't be doing.
How soon will Jessica correct this misrepresentation?
And: Why is Jessica McBride teaching journalism?
UPDATE: Jessica responds.