Whallah! prefers Dan Cody's take on it (you can also see the video on his site):
Thank God this man won’t be our next President. If you have to fall back to ridiculous scare tactics like this in a vain attempt to reverse the downward spiral of your campaign for President, it’s beyond desperation time.
What’s the message here? Vote Rudy or die? And how is anyone supposed to get to the polls if they’re too frightened to crawl out from under their beds to vote?