"Just how bad is this commercial?" you may ask. Well bad enough that Former Wisconsin Supreme Court Justice Janine Geske condemned it. And if that's not enough for you, even Sykes takes a swing at it, albeit a half-hearted swing. Sykes' backpedalling might be enough for some of my esteemed colleagues, but I do not believe he was totally devoid of minimizing its true nature.
Sykes denies the full racist quality of the post, and merely labels it as misleading. Labelling this commercial as misleading is as much of an understatement as saying that Alexander the Great, Genghis Khan, and Napoleon Bonaparte were assertive people.
To further show that he might not have been sincere in his condemnation is the fact that he later boasts of making the paper for it, and linking to another right-winger linking to him (that reminds me of someone, now who could it be?).
So, instead of winning the prize, Sykes gets a double screencap, on closer to reality:
And on based on true fantasy: